What are cookies?
A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. It can also measure how the website is being used and by how many people. It cannot be used to identify you personally.
Cookies set by the website owner (here, Wildscreen Arkive) are called "first party cookies". Cookies set by other parties are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through our site such as social haring buttons, advertising and analytics. The parties that set these third party cookies can recognise your computer both when it visits Wildscreen Arkive and also when it visits certain other websites.
In addition, cookies may be either ‘session cookies’ or ‘persistent cookies’. Your device will automatically delete session cookies when you close your browser. Persistent cookies will stay on your device until the expiry date specified in the cookie itself is reached.
Some cookies are required for technical reasons in order for our site to operate, and we refer to these as "strictly necessary" or "functional" cookies. Other cookies also enable us to track the interests and behaviour of our visitors for future site improvements. Third parties serve cookies through our site for advertising, analytics and other purposes.
We use both session and persistent cookies.
|Type of cookie||Who serves these cookies||Purpose|
|Functional: These cookies are used to enhance the functionality of our site but are non-essential to its use. However, without these cookies, certain functionality may become unavailable.||Wildscreen Arkive||To note the dismissal of a pop-up message.
To identify logged in MyArkive users and session information.
|Google Maps / Earth||To remember map preferences.|
|Analytics: These cookies collect information that is used either in aggregate form to help us understand how Arkive is being used or how effective our marketing campaigns are.||Google Analytics||To provide us with anonymous data about visitor usage patterns including location, pages viewed, device used and how the visitors arrived at our website.|
|Kaltura||To provide us with anonymous data about visitor usage patterns for video including location, pages and videos viewed, how long they were viewed for, and estimated available bandwidth.|
|Social networking: These cookies are used to enable you to share pages and content that you find interesting on Arkive through third party social networking and other websites.||AddThis||To track which pages are being shared on social media and by whom.|
|Advertising: These cookies are used to make advertising messages served to you on other sites more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. These are placed on your device due to our use of the third party services listed above.||Each third party is responsible for the cookies that they place onto your device and have separate policy documents to highlight their use. You should be aware that they are likely collecting information about what you do on the wider internet which you are able to opt out of.|
|Doubleclick / Google||
Note on Google Services
As noted above, we use Google Analytics, a web analytics service provided by Google, Inc. (‘Google’). The information generated by its cookies about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for Wildscreen and providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.
We have also implemented Google Analytics features based on Display Advertising (Google Analytics Demographics and Interest Reporting). You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using one or both of the opt out links listed above. This uses Google’s third party audience data, such as age, gender and interests, with Google Analytics which we will use to develop the website and content around your interests.
We also make use of Google AdWords in order to promote our website. If you visit certain pages on our website soon after clicking one of our ads displayed in Google search results, both Google and Wildscreen will be able to tell that your visit was a result of a click on one of these ads. If you do not wish for your visit to be tracked, please do not click on Google Ads.
How can you control cookies?
You have the right to decide whether to accept or reject cookies and can control and/or delete them as you wish – for details see http://www.allaboutcookies.org. You can delete all cookies that are already on your device and you can set most browsers to prevent them from being placed. The third parties also allow you to manage their cookies independently via the links above. If you choose to reject cookies, you may still use our website through your access to some functionality and areas may be restricted.
Note that you can opt-out of many network advertising programs that track your browsing habits via cookies with the Network Advertising Initiative (NAI) Opt-Out Tool. It shows you which advertising networks have placed cookies on your computer, and lets you opt-out of being tracked by them, should you wish to do so. To opt out of an NAI member’s advertising program, simply go to http://www.networkadvertising.org/choices/ and follow the instructions. Opting out of a network does not mean you will no longer receive online advertising. It only means that the network from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns.
Last updated: March 2017